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A business' main goal is to make clients happy. While happy clients usually do repeat business, they can also boost a company's sales by giving testimonials about the company and their services/products. Finding the right clients to leave feedback and other tips on getting more testimonials will help expand your client base and likely increase sales revenue.
Studies show that 88% of potential clients trust online testimonials and find them as reliable as recommendations from family members and friends. Positive reviews boost a business' credibility with new clients. A client who is a well-known and respected business executive doing a testimonial for your company builds trust within the business community. Positive reviews on your website improve your SEO ranking and online visibility, which should bring in more potential customers. After reading a strong testimonial, a new client will feel more confident in choosing you to work with them on a project.
Recruit long-time and favorite clients to write reviews. Business executives should usually ask the clients for testimonials shortly after completion of a successful project. If you need help finding the best clients, look at their social media to see if they recommended you or set up Google alerts whenever your company is mentioned online. If a client sends you a nice thank-you card or email, ask if you can use it as a testimonial. As an incentive, offer the client a gift card or a discount on a future project if they give a testimonial.
Testimonials add much more details than the average customer review. Therefore, ask your clients to give more than a ranking and general recommendation. They should explain how they approached your company with a specific service and how your service or product resolved their issues and helped improve their business.
The majority of testimonials are written reviews found on a company's website. For convenience, set up a form box on the testimonial page for the clients to fill out to submit their reviews. Testimonials also appear on printed marketing materials. This especially works as a reference if a business, in trying to lure new clients, shows recommendations from a company in the same industry as the client.
Video testimonials also remain a very effective tool in recruiting new clients. As with a celebrity who endorses a product during a TV ad, a video testimonial adds more credibility when a person speaks positively about a business.
If you want to learn more about tips on getting more business testimonials, please contact one of our representatives at Brand RPM.