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Social media has increased in popularity and influence in recent years. Social media has become so intertwined in people's lives, both personally and professionally; therefore, businesses need to take full advantage of the various platforms. Successfully using social media to promote new products not only helps businesses raise awareness of their items but also builds better connections to customers.
As with any marketing campaign, companies need to figure out who the target audience is. Certain demographics favor one social media platform over another. According to a 2023 study by Pew Research, Facebook and LinkedIn were the top platforms for the aged 30-49 demographics while Instagram and X are favorites with the 18-29-year-olds. TikTok also skews to a younger demographic. If the new product is strictly business-related or if the target audience is business professionals, LinkedIn would be the best choice to promote the item.
The key factor to promoting new products is to create a connection with your customers. Besides, setting up social media accounts for the business, representatives should join group pages that focus on the same industry or make similar products. Post pictures regularly of your new products. To show appreciation to followers of your social media page, give discounts on the new products or bundle it with a popular product as a special offer. Once the new product is launched, ask for feedback on it in the comments. Personally replying to the comments make the customer feel heard. Adding hashtags will attract more viewers to your post. For example, a promotional products company that is providing new football uniforms to a local high school will likely get students' and parents' attention when they tag the high school and use related hashtags.
Companies might not have the time or employees experienced enough with social media to do promotional posts. Therefore, they might hire an influencer as an independent contractor to create social media content or promote your products on their account. Be sure to research the influencers and pick the one that would best reach out to your target audience.
Weeks before a new product actually lunches, build excitement for the item by posting teaser posts on social media. Encourage customers to guess what the new product is or will look like. If a new product is already highly anticipated, place a countdown timer in LinkedIn and Instagram posts. For the actual event, make it a live event that can be viewed on Facebook or YouTube.
Social media is also a great place to post short videos advertising your latest products. Before you film the video, make sure you know exactly what to focus on with the product. Make the video catchy and fun to attract the viewers' attention.
If you have questions or need more information on effectively using social media to promote new products, please contact one of our representatives.