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Holiday sales, which typically reach their peak from Black Friday through December 26 (Boxing Day for those countries that celebrate it). Stores need strong holiday sales as they make up a high percentage of yearly sales revenue. Small businesses in particular need huge holiday sales to stay profitable. Preparing retailers and marketing strategies are just some of the essential tips for businesses during holiday sales.
Whether it's a brick-and-mortar store or a strictly online business, retailers and even suppliers need to prepare for holiday sales well in advance. Research past sales and acknowledge your best-selling products. Make sure that the store is well-stocked with these popular items and that suppliers will continue to deliver these items so the store is never out of stock. Business management also needs to look into the previous year's sales and determine what areas need improvement and also set goals for this year, such as improve sales by 30% or gain 100 new customers. Make sure the online shop runs smoothly and any inventory tracking software is up to date.
Stores should decorate for the holidays. Small businesses especially should use festive outdoor lights and Christmas wreath and tree decorations to attract customers.
Businesses also need to come up with a winning marketing strategy. While promoting holiday sales through window posters and mailing catalogs are useful, more emphasis should be put on online resources. Add the latest deals on the store's website. Post the latest advertisements and photos of your store's most popular holiday items on social media platforms. Use nostalgic holiday imagery such as snowmen, Santa Claus, and children going down small hills on a sled.
Find the right promotion to keep current customers happy and draw in new customers. For loyal customers, market towards their specific shopping patterns by emailing or texting them gift suggestions. Give them big discounts for shopping at your store. Offer weekly specials on products that will be must-have gifts. Include gift cards in specific deals, such as "Spend $100, get a $25 gift card."
The holiday season can be a stressful time for retail employees and businesses should help reduce the stress when possible. If they have the budget, stores and suppliers should hire additional temporary workers. Slow checkout lines and empty shelves tend to frustrate customers and might cause tension between customers and workers. Ensure that employees, especially new ones, receive adequate training and advice on how to deal with a hectic time in their store and giving everybody excellent customer service. All employees should be given short breaks during their workday so they don't burn out; these breaks include warehouse workers and delivery drivers.
If you have any questions or want more essential tips for businesses during holiday sales, please contact one of our representatives.