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While promotional products are a very effective marketing tool, companies should strategize on how to use them and how much to spend. Experts recommend that event marketing take up no more than 20% of the marketing budget. Planning a budget for promotional products helps businesses focus on their target audience and using marketing strategies that work.
Before wasting money on giving out products to people who won't use the items, it helps to know who your target audience is. For example, if your company is attracting business with an elementary school, give the teachers a pen set and notepads and the students stickers and crayons. Women might appreciate beauty products like eye masks or stress relief balls to promote mental well-being. While the promotional items should be practical, be creative with the design and possibly use bold colors.
Clients will have an easier time remembering a particular business if the promotional product reflects their industry. For example, a computer services company should give out computer-related products such as USB sticks or mousepads.
Social media platforms can help businesses decide which promotional products are actually successful and they can set their budget and focus on producing those items. Create giveaways on the platforms and ask the winners to give feedback on the products in the comments. The company website should include a message box or survey link for those customers who don't follow social media.
Mail-in campaigns and trade shows remain popular platforms too. For both options, it's best to provide traditional promotional products like t-shirts and tote bags. Employees who are working the trade show tables might also wear the t-shirts or buttons with their company logo on them to raise additional brand awareness.
When finalizing the budget, businesses should also set up a marketing timeline. It's typically better to space out online giveaways and trade show appearances throughout the year. Main-in campaigns should occur once a quarter at most. Companies with limited budgets, especially small businesses, should remember the quality of the products is more important than the quantity. A reputable distributor representative can help your business find the best quality products and decide the right quantity for your budget.
If you have any questions or would like more tips on planning a budget for promotional products, please contact one of our representatives and they will gladly help you.